"You're dead to me you Spineless Dog!"

Those were the words screamed at our founder one day (and let's be real, he probably deserved it). Since then, the insult has stuck. In a truly spineless fashion, he decided to turn what was once a piece of abuse hurled at him into something he could use to his advantage. Talk about a dog act!

Spineless Dog is just another carbon copy streetwear brand targeted at surfers, skaters and stoners. We don't really have a plan, other than to support some of our fellow spineless dogs by donating $1 from every item sold to The Black Dog Institute. Just buy these shitty clothes and tell your friends.